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Who We Are

At Phonics and Fables, we believe learning should be joyful, engaging, and truly transformative. Our mission is to spark curiosity, ignite imagination, and nurture every child’s unique potential—helping them grow into confident, creative, and articulate individuals.
Our carefully designed programs include Phonics (modelled on the UK National Curriculum), Readers Club (a program for deeper, more meaningful reading), and Mom, Me & More (rooted in sensory-play schematics). Each experience strengthens communication, builds confidence, and encourages authentic self-expression.
Available both online and offline, our step-by-step interactive approach bridges learning gaps while empowering children to grow confidently—academically, mentally, and socially.

Our Approach

At Phonics and Fables, we believe learning should be joyful, engaging, and truly transformative. Our mission is to spark curiosity, ignite imagination, and nurture every child’s unique potential—helping them grow into confident, creative, and articulate individuals.
Our carefully designed programs include Phonics (modelled on the UK National Curriculum), Readers Club (a program for deeper, more meaningful reading), and Mom, Me & More (rooted in sensory-play schematics). Each experience strengthens communication, builds confidence, and encourages authentic self-expression.
Available both online and offline, our step-by-step interactive approach bridges learning gaps while empowering children to grow confidently—academically, mentally, and socially.

Key Highlights of Our Programs

Group (14)

Phonics Cove

Our program covers 44 sounds over six levels, aligned with the UK National Curriculum and developed with a UK Department for Education–approved partner to ensure quality, structured, and engaging early learning for every child.

Group (14)

Phonics Cove

Our program covers 44 sounds over six levels, aligned with the UK National Curriculum and developed with a UK Department for Education–approved partner to ensure quality, structured, and engaging early learning for every child.

Group (14)

Phonics Cove

Our program covers 44 sounds over six levels, aligned with the UK National Curriculum and developed with a UK Department for Education–approved partner to ensure quality, structured, and engaging early learning for every child.

About Ashok

Ashok Vasudevan is Co-founder & CEO of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite and a range of other natural, ethnic and specialty foods sold in major supermarkets globally.

Prior to Tasty Bite, Ashok headed the India desk of Pepsi World Trade in Somers, New York. He received Pepsi’s prestigious MVP award in 1991.

Before joining Pepsi, Ashok spent 10 years with Unilever in various functions that included Management Development, Sales & Marketing and International Business

He is involved in several non-profit organizations in India and the US including:

  • Director on the Board of The Fairfield County Business Council
  • Member of the Chairman’s Circle of the US-India Business Council,
  • Distinguished Visiting Professor of International Entrepreneurship and a member of the Business
    advisory Council of Great Lakes Institute of Management in Chennai, India.
    Ashok Vasudevan graduated in Agricultural Sciences from Bangalore, and post graduate degrees at Bajaj Institute of Management in Bombay and the Harvard Business School.

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About Meera

Meera Vasudevan is Co-founder of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite, a range of natural, ethnic food sold in major supermarkets around the world.

Meera also co-founded ASG-Omni a US and India based consulting firm involved in the design and execution of entry strategies for large US corporations looking to do business in India.

Meera began her career in market research at MARG (Marketing & Research Group), India. MARG is now part of the Nielsen group. After nearly a decade there, Meera co-founded India’s first specialist and largest qualitative research firm, Quantum Market Research. She worked on a number of entry strategies for global brands looking to enter the Indian market and on national social research projects for UNICEF.

She has served on some non-profit boards in the US, and is currently on the board of the United Way of Western Connecticut.

Meera has a Bachelors in English with post-graduate qualifications in Marketing from the University of Madras and INSEAD, France.

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