The Founders
Meera Vasudevan
Meera is an entrepreneur and philanthropist with a forty-year track record of building consumer insight and brand strategy into engines of real-world change — from co-founding India's first specialty qualitative research firm, to co-building Tasty Bite into a globally recognized natural foods brand.
In her current work she is investing in and incubating food and agriculture companies across the US, Singapore, and India. She co-founded the MAV Foundation to address hunger and malnutrition, and held a career-long belief that the food system is one of the most powerful levers for human health and economic equity.
Meera brings strategic intuition and philanthropic experience to ensure that good ideas find their way to the people and communities they are meant to serve. Meera is also Co-Founder of CMV, the CSAW Aqubator family office and of UMA Global Foods, where she also serves as CMO.
Ashok Vasudevan
Ashok is an entrepreneur and philanthropist who spent over three decades building businesses at the intersection of food, health, and global commerce — most notably co-founding Tasty Bite, which grew into India's largest exporter of prepared foods before being acquired by Mars Foods.
He brings a rare combination of startup incubation experience, emerging market expertise, and a long-held belief that what people eat is inseparable from how equitably they live. He co-founded the MAV Foundation to address hunger and malnutrition with Meera.
Ashok provides the entrepreneurial and strategic infrastructure to turn bold philanthropic ideas into durable institutions. He is also Co-Founder of CMV, the CSAW Aqubator family office, and UMA Global Foods where he also serves as Chair.