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And charity for all

On the morning of April 15th, 1865 the nation woke to the news of the death of Abraham Lincoln, who had been shot the night before.  The 16th President, who had led the country through the bloodiest war in American history, had issued the Emancipation Proclamation and given the Gettysburg Address was dead.

A little more than a month before, Lincoln had given his second inaugural address.  His words would place no blame for the war but sought to heal a country deeply wounded and to let the world know that America was once again a nation united.

“With malice toward none, with charity for all, with firmness in the right as God gives us to see the right, let us strive on to finish the work we are in, to bind up the nation’s wounds, to care for him who shall have borne the battle and for his widow and his orphan, to do all which may achieve and cherish a just and lasting peace among ourselves and with all nations.”

In 1865, what we now know as the state of Nebraska was only a territory.  After receiving statehood later that year, it was decided to move the capital from Omaha to Lancaster which was renamed Lincoln, in honor of the slain president.

Fast forward to 1947, when much of Europe laid in ruin after of the Second World War. The American journalist, Drew Pierson, had recently returned from an overseas visit where he saw communist countries being praised for giving food aid to France and Italy.

Pierson knew that winning the war was one thing, but winning the peace was quite another.  The war had been fought to free people from tyranny, but if people in Europe were starving, communism might be the preferred evil.

Pierson came up with the idea of a freight train, one that would cross the entire US, picking up donations of food which would then be sent Europe. Using his nationally syndicated newspaper column as a platform he pleaded with newspapers across the country to take up this cause – and they did. The American people rallied to help those who were hungry in France and Italy.

On November 7th, 1947 a train loaded with wheat, dry milk, flour, and other food left Los Angeles, CA on a trip that would take it to Bakersfield, Fresno, Merced, Stockton, Oakland, Sacramento (California), Reno (Nevada), Ogden(Utah), Green River, Rawlins, Laramie, Cheyenne (Wyoming), Sidney, North Platte, Kearney, Grand Island, Fremont, Omaha (Nebraska), Council Bluffs, Boone, Ames, Cedar Rapids, Clinton (Iowa), Sterling, and Chicago (Illinois). From Chicago, the main route passed through Fort Wayne (Indiana), Mansfield (Ohio), Pittsburgh, Altoona, Harrisburg, Lancaster, Philadelphia (Pennsylvania), and Trenton (New Jersey) before reaching New York City where a ticker tape parade was held.

The Friendship Train, as it was called, would cross the US, but didn’t stop at every city. When the residents of Lincoln, Nebraska learned that theirs was one city that it would miss, they decided to send their own train.

On Lincoln’s birthday in 1948, the train named the Abraham Lincoln Friendship Train launched from Lincoln, Nebraska with carloads of food donated by the local residents and residents of Colorado and Wyoming.  More donations were picked up in Iowa, South Dakota and Illinois before arriving in New York where the supplies were loaded on a ship and sent on to Europe.

You can watch a short black and white film about the Friendship Train on Turner Classic Movies.

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About Ashok

Ashok Vasudevan is Co-founder & CEO of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite and a range of other natural, ethnic and specialty foods sold in major supermarkets globally.

Prior to Tasty Bite, Ashok headed the India desk of Pepsi World Trade in Somers, New York. He received Pepsi’s prestigious MVP award in 1991.

Before joining Pepsi, Ashok spent 10 years with Unilever in various functions that included Management Development, Sales & Marketing and International Business

He is involved in several non-profit organizations in India and the US including:

  • Director on the Board of The Fairfield County Business Council
  • Member of the Chairman’s Circle of the US-India Business Council,
  • Distinguished Visiting Professor of International Entrepreneurship and a member of the Business
    advisory Council of Great Lakes Institute of Management in Chennai, India.
    Ashok Vasudevan graduated in Agricultural Sciences from Bangalore, and post graduate degrees at Bajaj Institute of Management in Bombay and the Harvard Business School.

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About Meera

Meera Vasudevan is Co-founder of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite, a range of natural, ethnic food sold in major supermarkets around the world.

Meera also co-founded ASG-Omni a US and India based consulting firm involved in the design and execution of entry strategies for large US corporations looking to do business in India.

Meera began her career in market research at MARG (Marketing & Research Group), India. MARG is now part of the Nielsen group. After nearly a decade there, Meera co-founded India’s first specialist and largest qualitative research firm, Quantum Market Research. She worked on a number of entry strategies for global brands looking to enter the Indian market and on national social research projects for UNICEF.

She has served on some non-profit boards in the US, and is currently on the board of the United Way of Western Connecticut.

Meera has a Bachelors in English with post-graduate qualifications in Marketing from the University of Madras and INSEAD, France.

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