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Author name: Lavanya Lavanya

Articles & Research

Book Review: America, We Need to Talk: A Self-Help Book for the Nation

Starting with the premise that Americans’ most important relationship is with their nation, Joel Berg’s second book, America We Need to Talk: A Self-Help Book for the Nation, makes a case for how we must both stop blaming the nation’s problems solely on “the politicians” or “the system” and take personal responsibility to solve them.

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Articles & Research

CNBC Report – America’s Dirty Little Secret

While families across the country gather around the dinner table during this holiday season, there is a different, far less cheery scenario playing out for millions of other Americans. They’re the ones who go hungry, and for whom food — and enough of it — is a daily struggle. According to Feeding America, more than 42 million people now suffer from hunger throughout the nation.

Articles & Research

National Geographic – The New Face of Hunger

Its mind boggling that over 50 million Americans will not know where their next meal is coming from. Is that really true? Food insecurity seems both color blind and disrespectful of geography. It affects the young, the working, the retired and the disabled. It’s in our rural areas and in our cities. In fact, there is not a single county in America that is immune from hunger.

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About Ashok

Ashok Vasudevan is Co-founder & CEO of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite and a range of other natural, ethnic and specialty foods sold in major supermarkets globally.

Prior to Tasty Bite, Ashok headed the India desk of Pepsi World Trade in Somers, New York. He received Pepsi’s prestigious MVP award in 1991.

Before joining Pepsi, Ashok spent 10 years with Unilever in various functions that included Management Development, Sales & Marketing and International Business

He is involved in several non-profit organizations in India and the US including:

  • Director on the Board of The Fairfield County Business Council
  • Member of the Chairman’s Circle of the US-India Business Council,
  • Distinguished Visiting Professor of International Entrepreneurship and a member of the Business
    advisory Council of Great Lakes Institute of Management in Chennai, India.
    Ashok Vasudevan graduated in Agricultural Sciences from Bangalore, and post graduate degrees at Bajaj Institute of Management in Bombay and the Harvard Business School.

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About Meera

Meera Vasudevan is Co-founder of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite, a range of natural, ethnic food sold in major supermarkets around the world.

Meera also co-founded ASG-Omni a US and India based consulting firm involved in the design and execution of entry strategies for large US corporations looking to do business in India.

Meera began her career in market research at MARG (Marketing & Research Group), India. MARG is now part of the Nielsen group. After nearly a decade there, Meera co-founded India’s first specialist and largest qualitative research firm, Quantum Market Research. She worked on a number of entry strategies for global brands looking to enter the Indian market and on national social research projects for UNICEF.

She has served on some non-profit boards in the US, and is currently on the board of the United Way of Western Connecticut.

Meera has a Bachelors in English with post-graduate qualifications in Marketing from the University of Madras and INSEAD, France.

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