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counting calories

Book Review: Why Calories Count

Lavanya Lavanya / December 12, 2025 / calories, counting calories

Calories—too few or too many—are the source of health problems affecting billions of people in today’s globalized world. Although calories […]

calories, counting calories

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About Ashok

About Ashok

Ashok Vasudevan is Co-founder & CEO of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite and a range of other natural, ethnic and specialty foods sold in major supermarkets globally.

Prior to Tasty Bite, Ashok headed the India desk of Pepsi World Trade in Somers, New York. He received Pepsi’s prestigious MVP award in 1991.

Before joining Pepsi, Ashok spent 10 years with Unilever in various functions that included Management Development, Sales & Marketing and International Business

He is involved in several non-profit organizations in India and the US including:

Director on the Board of The Fairfield County Business Council
Member of the Chairman’s Circle of the US-India Business Council,
Distinguished Visiting Professor of International Entrepreneurship and a member of the Business
advisory Council of Great Lakes Institute of Management in Chennai, India.
Ashok Vasudevan graduated in Agricultural Sciences from Bangalore, and post graduate degrees at Bajaj Institute of Management in Bombay and the Harvard Business School.

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About Meera

About Meera

Meera Vasudevan is Co-founder of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite, a range of natural, ethnic food sold in major supermarkets around the world.

Meera also co-founded ASG-Omni a US and India based consulting firm involved in the design and execution of entry strategies for large US corporations looking to do business in India.

Meera began her career in market research at MARG (Marketing & Research Group), India. MARG is now part of the Nielsen group. After nearly a decade there, Meera co-founded India’s first specialist and largest qualitative research firm, Quantum Market Research. She worked on a number of entry strategies for global brands looking to enter the Indian market and on national social research projects for UNICEF.

She has served on some non-profit boards in the US, and is currently on the board of the United Way of Western Connecticut.

Meera has a Bachelors in English with post-graduate qualifications in Marketing from the University of Madras and INSEAD, France.

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