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The Longest Day of the Year

SUMMERTIME, AND THE LIVING SHOULD BE EASY

It’s summer, and students around the country are eagerly awaiting the final day of classes and the start of their summer vacation. It should be a happy and carefree time of year, but for many of the 22 million students who receive free or reduced-price meals in school – sometimes the only guaranteed meals of the day –  the end of classes marks the beginning of a long period of food insecurity. For the parents, many of whom struggle financially, the end of school marks the start of seeing higher weekly grocery bills in an already tight budget and, for parents of smaller children, higher child care costs. Single-parent households, a growing segment of the population, are the most vulnerable to food insecurity.  

“31.6 percent of households with children headed by single women, experienced food insecurity, significantly higher than the 12.3 percent national average.” USDA 2016 Report on Food Security in the US

THE LONGEST DAY OF THE YEAR

For children with not enough to eat, the long summer days only exacerbate the problem. Without a good breakfast kids run out of energy easily making it hard to enjoy the outdoors. By lunchtime the hunger pangs or stomach growling begins. The summer sun sets long after dinner time. If there’s no dinner, the passing of time can be excruciatingly slow. Even sleeping, a coping device many children use to forget they’re hungry, is difficult while the sun is still up.  

This coming Thursday, June 21st, will be the longest day of 2018. For the hungry, it will be even longer.

HOW TO HELP

While at its worst in the summer months, childhood hunger is a year round problem, according to the USDA over 13 million children in the US face hunger at one time or another during the year.

 

If you know a family with children that face food insecurity, you can make them aware of the hundreds of Summer Meals sites all across the country. This sites offer free breakfast and lunch to children 18 years or younger.  

Many sites also provide educational activities to help kids stay mentally sharp while school is out. A list of Summer Meal Sites can be found at the USDA’s Summer Food Rocks website.  If there is not a summer meal site in your area, inquire about starting one.

The United Way’s toll free 2-1-1 line puts people in touch with a multitude of local resources – from food programs to housing and healthcare. The call is confidential and available 24 hours a day and can be used to request help or offer to volunteer.

Donations. You can donate your time (and vehicle) to transport children without access to a summer meal site to one. Local food pantries are always in need of monetary or food donations, to find one in your area use the AmpleHarvest.org pantry finder.  Also, many faith based and community organizations hold food packing events and advertise for volunteers.


The learn more about the issue of summer nutrition read the Food Research & Action Center’s report Hunger Doesn’t Take a Vacation.

 

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About Ashok

Ashok Vasudevan is Co-founder & CEO of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite and a range of other natural, ethnic and specialty foods sold in major supermarkets globally.

Prior to Tasty Bite, Ashok headed the India desk of Pepsi World Trade in Somers, New York. He received Pepsi’s prestigious MVP award in 1991.

Before joining Pepsi, Ashok spent 10 years with Unilever in various functions that included Management Development, Sales & Marketing and International Business

He is involved in several non-profit organizations in India and the US including:

  • Director on the Board of The Fairfield County Business Council
  • Member of the Chairman’s Circle of the US-India Business Council,
  • Distinguished Visiting Professor of International Entrepreneurship and a member of the Business
    advisory Council of Great Lakes Institute of Management in Chennai, India.
    Ashok Vasudevan graduated in Agricultural Sciences from Bangalore, and post graduate degrees at Bajaj Institute of Management in Bombay and the Harvard Business School.

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About Meera

Meera Vasudevan is Co-founder of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite, a range of natural, ethnic food sold in major supermarkets around the world.

Meera also co-founded ASG-Omni a US and India based consulting firm involved in the design and execution of entry strategies for large US corporations looking to do business in India.

Meera began her career in market research at MARG (Marketing & Research Group), India. MARG is now part of the Nielsen group. After nearly a decade there, Meera co-founded India’s first specialist and largest qualitative research firm, Quantum Market Research. She worked on a number of entry strategies for global brands looking to enter the Indian market and on national social research projects for UNICEF.

She has served on some non-profit boards in the US, and is currently on the board of the United Way of Western Connecticut.

Meera has a Bachelors in English with post-graduate qualifications in Marketing from the University of Madras and INSEAD, France.

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