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Who’s Hungry?

At barbecues, picnics and family reunions all across the country this summer, the most anticipated question of the day was “Who’s Hungry?”. Shouted out by the host, it signals that the hot dogs and hamburgers are ready and let the party begin.

But for many, especially for those who fight hunger on a daily basis, the question is real, and getting answers is difficult. For those who gather at our country’s table, the answer to the question of who’s really hungry, by all accounts close to 50 million Americans, is often not shouted out.  The voices of the elderly, the disabled, the homeless and the working poor are muffled at best.

30 Days hath September

This September is the 10th Anniversary of Hunger Action Month – Feeding America’s 30 day campaign to to raise awareness and encourage action against hunger.  Celebrities such as Kristen Bell will be featured on billboards and TV spots.  Social media will light up with a call to action.  Food banks across the country, will post up actions from the very simple like a monetary donation, to the more involved like starting a food drive.

Not coincidentally, September also marks the start of the holiday food drive season. Over 50% of the country’s food drives will occur between now and December.  Even in light of the upward trend in obesity, diabetes and heart disease, the traditional canned food drive is still popular – and convenient. Even though most canned food probably has more sodium than anyone should consume in a day.

Food drive 2.0

This year, Feeding America and #GiveHealthy have partnered in a pilot project to make it easier for people organize a food drive that donates healthy food to food banks. The #GiveHealthy model allows for virtual food drive donations of nutritious fruits and vegetables to be collected and delivered to foodbanks. For the donor, the online process is an easy way to give the food bank exactly what is healthy. For the food bank it’s easier too, since the produce arrives presorted, packaged and ready to be delivered to agencies without the need of additional volunteers.

If you would like more information on starting your own healthy food drive, click here.

The MAV Foundation, dedicated to the task helping food drives and food pantries become healthier, is a sponsor of this pilot.

The participating food banks are listed below with their contact information:

Community Food Share, Louisville, CO
Catholic Charities Food Bank of the Southern Tier, Elmira, NY
Placer Food Bank, Roseville, CA
Food Bank of Eastern Michigan, Flint, MI
Feeding America Eastern Wisconsin, Milwaukee, WI
Feed My People Food Bank, Eau Claire, WI
Second Harvest Food Bank of Southern Wisconsin, Madison WI
Second Harvest Food Bank Riverside & San Bernadino, Riverside, CA

This September, do more than just ask the question “Who’s hungry?”
Take action.

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About Ashok

Ashok Vasudevan is Co-founder & CEO of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite and a range of other natural, ethnic and specialty foods sold in major supermarkets globally.

Prior to Tasty Bite, Ashok headed the India desk of Pepsi World Trade in Somers, New York. He received Pepsi’s prestigious MVP award in 1991.

Before joining Pepsi, Ashok spent 10 years with Unilever in various functions that included Management Development, Sales & Marketing and International Business

He is involved in several non-profit organizations in India and the US including:

  • Director on the Board of The Fairfield County Business Council
  • Member of the Chairman’s Circle of the US-India Business Council,
  • Distinguished Visiting Professor of International Entrepreneurship and a member of the Business
    advisory Council of Great Lakes Institute of Management in Chennai, India.
    Ashok Vasudevan graduated in Agricultural Sciences from Bangalore, and post graduate degrees at Bajaj Institute of Management in Bombay and the Harvard Business School.

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About Meera

Meera Vasudevan is Co-founder of Preferred Brands International, a Connecticut-based food company that makes Tasty Bite, a range of natural, ethnic food sold in major supermarkets around the world.

Meera also co-founded ASG-Omni a US and India based consulting firm involved in the design and execution of entry strategies for large US corporations looking to do business in India.

Meera began her career in market research at MARG (Marketing & Research Group), India. MARG is now part of the Nielsen group. After nearly a decade there, Meera co-founded India’s first specialist and largest qualitative research firm, Quantum Market Research. She worked on a number of entry strategies for global brands looking to enter the Indian market and on national social research projects for UNICEF.

She has served on some non-profit boards in the US, and is currently on the board of the United Way of Western Connecticut.

Meera has a Bachelors in English with post-graduate qualifications in Marketing from the University of Madras and INSEAD, France.

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