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Let's forever end hunger & malnourishment. We can do this.

1 in 5 children in the US are threatened
by hunger.

1 in 5 children in the US are threatened by hunger.

16 million children live in hungry households.

1 in 5 children in the US are threatened by hunger.

16 million children live in hungry households.

16 million children live in hungry households.

50 Million Americans are "Food Insecure"

The USDA defines food insecurity as a state in which “consistent access to adequate food is limited by a lack of money and other resources at times during the year."

The USDA defines food insecurity as a state in which “consistent access to adequate food is limited by a lack of money and other resources at times during the year."

The USDA defines food insecurity as a state in which “consistent access to adequate food is limited by a lack of money and other resources at times during the year."

The US spent $7.2 trillion on the military in the 1st decade of this century.
Yet, a staggering 25% of military families (620,000 households) are food insecure.

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The Meera and Ashok Vasudevan Foundation (MAVF)

Who We Are:

MAVF is a fully funded initiative by Meera & Ashok Vasudevan, co-founders of Preferred Brands International, a Connecticut based food company that manufactures and markets TastyBite® and other natural & organic foods whose products are sold in several countries including the USA, Canada, Australia, New Zealand, UK, Japan and India.

Our Mission:

MAVF is dedicated to the idea that it is possible to permanently move people out of hunger and malnourishment in a manner that is sustainable, self-reliant and healthy.

Our Approach:

We will provide grants, collaborate with and support an ecosystem of grassroots organizations, non-profits, research institutions, think tanks, independent scholars, artists, and social entrepreneurs who are aligned with our mission.


Meera and Ashok Vasudevan on the problem of Hunger & malnourishment in the US and an introduction to the MAV Foundation.

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We are both honored and humbled to be the recipients of the 2017 Alliance to End Hunger Partnership Award presented to us by Bread for the World and The Alliance to End Hunger.


Three Focus Areas

1. Grassroots Support
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Green the Pantry: Ensure availability of fresh produce in all food pantries across America. This will have an immediate and lasting effect on the health of all visitors

Remove the Stigma: Help create a fresh market image and eliminate the embarrassment of visiting a pantry.

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2. Hunger Collaborative

Work with Experts: We envision the collaborative to represent the entire food ecosystem including farmers markets, food companies, groceries, technology providers, food banks & pantries, food rescue organizations, local, state and national policy advocates. This will allow us to pool resources

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3. Research Grants
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Build a Think Tank: Provide Grants to researchers to gain insights and enable synthesis of data, information and analysis on the issues of hunger and malnutrition

Develop a Toolkit: Create a set of metrics or measurement tools to evaluate program effectiveness and help scale across projects and regions

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